Full Service Pros
Full Service Pros is a premier luxury remodeling and construction company serving the South Florida market, and a major coordinator of high-end plumbing, electrical, and trades work. Their challenge: premium brand, outdated lead generation. In 5 months, we rebuilt their digital presence to match their luxury positioning and grew qualified inquiries by 180%.
180%
More Qualified Inquiries
38%
Lower Cost Per Inquiry
Top 5
Rankings for Luxury Remodel Keywords
The Challenge
A high-end remodeling company can't afford cheap-looking digital marketing, it signals low quality to exactly the buyers they want to attract. Full Service Pros had a beautiful portfolio of completed work but a website and ad strategy that weren't communicating premium value, leading to low-quality inquiries and a high cost per qualified lead.
- Website design didn't match the premium brand, basic template, stock photos instead of project photos
- Google Ads generating volume but attracting low-budget inquiries, not luxury renovation leads
- No keyword strategy differentiating 'luxury remodel' from 'cheap renovation' queries
- Google Business Profile missing key portfolio photos and had only 11 reviews
- Lead form had no qualification questions, receiving inquiries for $5,000 jobs on $100K+ services
What the Audit Found
- Google Ads keyword list included 'affordable bathroom remodel', opposite of target buyer
- Landing page conversion rate 1.4%, low for a premium service due to mismatch between ad promise and page delivery
- GBP had 4 low-quality photos, project portfolio work not featured at all
- SEO: no content targeting high-intent luxury terms ('kitchen remodel Fort Lauderdale', 'custom home addition')
- No inquiry qualification, form accepted all leads with no project budget or timeline questions
Our Approach
Paid Advertising
- Rebuilt Google Ads keyword strategy, removed all budget/affordable modifiers
- Added luxury and premium modifiers: 'custom', 'high-end', 'whole-home', 'design-build'
- Created campaign-specific landing pages featuring portfolio photos and project testimonials
- Added an inquiry qualification question: 'Estimated project budget' to pre-qualify leads
- Targeted Fort Lauderdale's highest-income zip codes with location bid adjustments
Organic & Conversion
- Rebuilt website: custom design reflecting luxury brand, full portfolio section, team story
- GBP updated with 24 high-quality project photos, before/after kitchen and bath
- Built SEO content targeting 'luxury kitchen remodel Fort Lauderdale', 'custom bathroom renovation Broward'
- Launched a post-project review request, 11 to 34 Google reviews in 5 months
- Created neighborhood-specific service pages for Coral Gables, Boca Raton, Weston, Aventura
Timeline of Changes
Month 1–2, Brand Alignment & Website
- New website launched with portfolio-first design and luxury brand expression
- GBP updated with 24 project photos, correct categories, and updated descriptions
- Google Ads rebuilt, all budget/affordable keywords removed, luxury modifiers added
- Inquiry form updated with project budget qualification field
Month 3, Content & Qualification
- Neighborhood-specific landing pages published for 5 premium South Florida markets
- Google Ads lead quality improvement visible: inquiries with $50K+ budgets up significantly
- Review collection launched, 11 → 26 Google reviews in 8 weeks
- First organic ranking movement for 'luxury kitchen remodel Fort Lauderdale'
Month 4–5, Scale & SEO Traction
- Luxury-focused Google Ads CPL dropped 38% while inquiry quality improved
- Organic rankings: top 5 for 3 of 5 target luxury remodel keywords
- Review count reached 34 with 4.8-star average, showcased on homepage
- Total qualified inquiries up 180%, budget-matched contacts, not tire-kickers
The Results
Monthly Qualified Inquiries
+180% in 5 months
Before
14
After
39
Cost Per Qualified Inquiry
38% reduction via audience refinement
Before
$118
After
$73
Google Ads Inquiry Quality
Qualification field + luxury keyword targeting
Before
Mixed (low + high budget)
After
85% $50K+ project budget
Google Review Count
+23 reviews in 5 months
Before
11
After
34
Organic Luxury Keyword Rankings
Neighborhood-specific content strategy
Before
Not ranking top 20
After
Top 5 for 3 keywords
Paid Advertising Wins
- Luxury keyword targeting shifted inbound from mixed to 85% $50K+ project budget inquiries
- Zip code targeting to premium Fort Lauderdale neighborhoods cut CPL by 38%
- Portfolio-forward landing pages improved conversion rate from 1.4% to 4.8%
- Inquiry qualification question eliminated low-budget contacts before they reached the sales team
Organic & Conversion Wins
- New website boosted mobile PageSpeed from 41 to 86, GBP visitors now convert on arrival
- Ranking top 5 for 'luxury kitchen remodel Fort Lauderdale' and two adjacent terms
- 24 portfolio photos on GBP driving visual trust before any contact is made
- Review count tripled, 4.8-star average now prominently displayed site-wide
"We went from fielding calls about $10,000 projects to talking to clients with real renovation budgets."
- Sales Team, Full Service Pros
Why It Worked
- Luxury brands need luxury digital marketing, cheap-looking ads signal cheap-quality work to premium buyers
- Qualification questions in forms are a lead quality filter, not a barrier, use them
- Zip-code targeting in premium markets is a budget efficiency strategy, not just a geographic one
See What's Possible for Your Shop
We'll audit your current setup, website, ads, GBP, call tracking, and show you exactly where calls are leaking and what to fix first.
Request Your Free Marketing Audit
Tell us how to reach you. We'll review your business and help you decide what to fix first.
