Mister Plumber Inc.
Mister Plumber has served West Palm Beach and Broward County since 1978. Their brand recognition is real, but newer competitors with modern websites were outranking them online. A complete website rebuild, GBP overhaul, and targeted paid campaigns restored their digital competitive position within 5 months.
210%
More Website Calls
Top 3
Google Map Pack, West Palm Beach
89
Mobile PageSpeed (from 32)
The Challenge
A 45-year reputation shouldn't need to fight for visibility, but that's exactly what was happening. Mister Plumber's website had loading speeds that frustrated mobile visitors, no service-specific landing pages, and a GBP profile that hadn't been updated in years.
- Website mobile PageSpeed score of 32, most visitors left before the page loaded
- No service-specific pages, single homepage trying to rank for all plumbing services
- Google Business Profile had outdated hours, missing services, and 6 unanswered reviews
- Competitors established 2014–2018 were outranking a business established in 1978
- No Google Ads, relying entirely on organic and word-of-mouth with declining effectiveness
What the Audit Found
- Mobile page load time: 8.4 seconds, industry standard is under 3
- Core Web Vitals failing across all three metrics on mobile devices
- GBP had 'plumber' as the only service category, missing 12 applicable categories
- Website had zero schema markup, search engines couldn't parse business info
- Competitor analysis: top 3 ranking competitors had 5–8× more indexed pages
Our Approach
Paid Advertising
- Launched Google Ads targeting West Palm Beach and Broward separately with geo-exclusions
- Created service-specific ad groups: water heater, drain, emergency, commercial
- Built conversion-optimized landing pages for each service type with click-to-call
- Set up call tracking with source attribution back to keyword and campaign
- Ran display retargeting to website visitors who didn't call within first visit
Organic & Conversion
- Rebuilt entire website: new design, mobile-first, sub-2-second load time target
- Created 8 service-specific pages with unique content and local keyword targeting
- Rebuilt GBP with all 14 applicable service categories, updated photos, corrected hours
- Responded to all existing reviews and launched a weekly review collection cadence
- Added LocalBusiness + Service schema markup across all service pages
Timeline of Changes
Month 1, Website Rebuild & GBP Reset
- New website built and launched: PageSpeed 32 → 89 on mobile
- GBP fully rebuilt with correct categories, photos, Q&A, and updated hours
- Responded to all 6 unanswered reviews; launched review request system
- Google Ads account built, campaigns paused pending landing page launch
Month 2–3, Paid Launch & SEO Foundation
- Google Ads launched with 4 service-specific campaigns in WPB and Broward
- 8 service area landing pages published with local keyword content
- Schema markup added site-wide, Google started correctly parsing business info
- First organic ranking improvements for 'plumber West Palm Beach' queries
Month 4–5, Rankings & Scale
- Map pack top-3 confirmed for West Palm Beach core service keywords
- Broward campaigns scaled as CPL stabilized at $39
- Organic keyword visibility up 6× vs. launch baseline
- Weekly scoreboard reporting calls, bookings, and page-level performance
The Results
Mobile PageSpeed Score
Core Web Vitals now passing
Before
32
After
89
Monthly Website Calls
+210% in 5 months
Before
21
After
65
Google Ads CPL
New channel launched from zero
Before
N/A
After
$39
GBP Monthly Call Actions
+264% organic calls from Google Maps
Before
14
After
51
Map Pack Ranking (WPB)
Organic, no paid required in WPB
Before
Not ranking
After
Top 3
Paid Advertising Wins
- New Google Ads channel generating 31 booked jobs per month within 90 days
- Water heater replacement campaign: $34 CPL vs. $70+ industry average for this service
- Commercial plumbing ad group discovered as highest-margin segment, now scaled separately
- Emergency campaigns running 24/7 with automated call routing to on-call tech
Organic & Conversion Wins
- Mobile PageSpeed improvement alone reduced bounce rate from 71% to 34%
- West Palm Beach map pack top-3 position drives 51 calls/month at zero cost per click
- Service pages now ranking positions 5–15 for water heater, drain, and commercial plumbing
- GBP review count grew from 28 to 67 over 5 months
"We've been doing this since 1978. We just needed the internet to catch up to our reputation."
- Front Office, Mister Plumber Inc.
Why It Worked
- Legacy brands can lose online, reputation alone doesn't rank in Google Maps
- Mobile speed is a conversion multiplier: fixing 32→89 PageSpeed cut bounce rate in half
- A 45-year-old business deserved a website that matched its credibility, and the results followed
See What's Possible for Your Shop
We'll audit your current setup, website, ads, GBP, call tracking, and show you exactly where calls are leaking and what to fix first.
Request Your Free Marketing Audit
Tell us how to reach you. We'll review your business and help you decide what to fix first.
