Plumbing Marketing Pricing Built Around Booked Jobs
We run the full call system: Google Ads + LSA + landing pages + tracking + follow-up. You see weekly numbers tied to real revenue, not impressions.
$18–32
Average cost per call we deliver
8:1
Average ROAS across active accounts
85+
Plumbing companies served
$0
Hidden fees, ever
How Plumbing Marketing Pricing Works
Three components. All transparent. Ad spend always goes to Google, never through us.
Monthly Management
From $2,500/mo
Strategy, day-to-day management, reporting, and support. The one-time setup fee is separate. Final scope depends on market size and competition.
We don't sell impressions. We build a call system.
One-Time Setup
$1,499
Tracking + attribution plan, CRM alignment (ServiceTitan / Housecall Pro / Jobber), call tracking numbers, account audit, and launch plan.
Setup is a separate one-time charge, not part of the monthly management fee.
Optional Website Rebuild
$2,500
Mobile-first site built to convert, up to 10 service pages, contact, location, privacy
If your site can't convert calls, ads will always feel expensive.
No long-term lock-ins. Month-to-month billing after an initial 3-month performance window.
What the investment returns, real benchmarks from active accounts
Starter
Investment
$2,500/mo management + $1,500 ad spend
Calls/mo
18–30 calls/mo
Jobs/mo
7–12 jobs/mo
Revenue
$3,500–$6,000/mo
ROAS
~5:1
Growth · Most Popular
Investment
$4,500/mo management + $3,000 ad spend
Calls/mo
40–65 calls/mo
Jobs/mo
16–26 jobs/mo
Revenue
$8,000–$13,000/mo
ROAS
~8:1
Enterprise
Investment
Custom (typically $8k–$15k ad spend)
Calls/mo
100–200+ calls/mo
Jobs/mo
40–80+ jobs/mo
Revenue
$20,000–$40,000+/mo
ROAS
8:1–15:1
Based on 40% close rate, $500 avg ticket. Actual results vary by market and call handling.
Plumbing Marketing Packages
Pick the level that matches your team size and goals. All packages include weekly reporting and a dedicated account manager.
Starter
Best for: 1–5 techs needing stable calls and a proper tracking foundation
Get tracking right and generate consistent, measurable calls.
Revenue potential: Average Starter client adds $6,000–$12,000/mo in trackable revenue within 90 days.
Includes
- Google Ads setup + management
- Call tracking with source attribution
- Website audit + conversion recommendations
- Google Business Profile optimization
- Basic CRM alignment
- Monthly performance reporting
- Missed call alerts
- Dedicated account manager
Not included
- LSA management (included in Growth)
- Custom landing page builds
- Advanced CRM automation
Growth
Best for: 5–15 techs scaling calls, reducing waste, and improving booking rates
Scale call volume while cutting cost per lead and improving booked-job conversion.
Revenue potential: Average Growth client achieves 8:1 ROAS, $4,500 management + $3,000 ad spend → $60,000+ in trackable revenue.
Includes
- Everything in Starter
- Google LSA setup + optimization
- Service-specific landing pages
- Weekly call review sessions
- CRM automation + follow-up workflows
- Missed-call text-back recovery
- Revenue attribution dashboard
- Weekly scoreboard + strategy calls
- Negative keyword + waste management
Not included
- Multi-location management
- Content/SEO strategy
Enterprise
Best for: Multi-location teams spending $8k+/mo on ads with advanced reporting needs
Full-system management with advanced attribution, multi-location support, and quarterly reviews.
Revenue potential: Enterprise clients typically manage $15k–$50k/mo in ad spend with consolidated multi-location attribution.
Includes
- Everything in Growth
- Multi-location ad management
- Content + SEO strategy
- Advanced CRM automation + workflows
- Custom reporting dashboards
- Quarterly business reviews
- Priority support + dedicated team
- AI-powered bid optimization
- Competitor monitoring
- Seasonal campaign planning
Not included
- Website rebuild (quoted separately)
- Brand shoots (quoted separately)
Estimate Your Investment
Use the controls below to explore how commitment level and ad spend affect your plan recommendation.
Step 1: Set Your Preferences
Step 2: Pick Your Package
Starter
Tracking foundation, GBP, and Google Ads, built right from day one.
Revenue benchmark
Calls/mo
18–30
Revenue
$3,500–$6,000
- Google Ads setup + management
- Call tracking with source attribution
- Website audit + conversion recommendations
- Google Business Profile optimization
- Basic CRM alignment
- Monthly performance reporting
- Dedicated account manager
Growth
Full paid channel stack: Google Ads + LSA + landing pages + CRM automation.
Revenue benchmark
Calls/mo
40–65
Revenue
$8,000–$13,000
- Everything in Starter
- Google LSA setup + optimization
- Service-specific landing pages
- Weekly call review sessions
- CRM automation + missed-call text-back
- Revenue attribution dashboard
- Weekly scoreboard + strategy calls
- Negative keyword + waste management
Enterprise
Multi-location teams spending $8k+/mo with advanced reporting needs.
Let's scope your situation first
- Everything in Growth
- Multi-location ad management
- Content + SEO strategy
- Advanced CRM automation + workflows
- Custom reporting dashboards
- Quarterly business reviews
- Priority support + dedicated team
- AI-powered bid optimization
Step 3: Add Optional One-Time Services
Custom Website Build
Mobile-first site built to convert, up to 10 service pages, contact, location, privacy
Branding Package
Logo design + social media kit optimized for the trades
Brand Shoots
Van, facility, and team shoot + one professional video for ads
Select a package above to see your estimate and submit a quote request.
What You'll See Every Single Week
Not once a month. Not when you ask. Every Friday, five numbers tied to actual revenue.
47 calls
Calls by source
Google Ads, LSA, and organic, broken down so you see exactly what's producing.
19 jobs
Booked jobs
Tied to the channel that generated the call. Real revenue, not just activity.
4 saved
Missed calls + recovery
Every missed call flagged and tracked, including text-back recoveries.
$22 CPL
CPL trend + waste cuts
Cost per lead trending down week-over-week. We show the data and what we cut.
3 changes
Next-week priority plan
Exactly what we're doing next week and why. You'll never wonder what we're working on.
No vanity metrics. We don't celebrate clicks, impressions, or traffic spikes. We track booked jobs, CPL trends, and missed-call recovery, the numbers that affect your revenue.
Who This Is For, and Who It Isn't
We're selective about who we work with because it works better for both sides.
- You want calls you can track to actual booked jobs
- You're willing to fix tracking and follow-up leaks
- You want weekly revenue reports, not vanity metrics
- You're investing in a system, not hoping for a magic tactic
- You value a growth partner who understands the trades
- You answer your calls and follow up on leads quickly
- You want "set it and forget it" marketing
- You're unwilling to answer calls or follow up on leads
- You're shopping for the cheapest vendor available
- You don't want to see data or discuss strategy weekly
- You expect results without doing your part on call handling
- You're not ready to invest in tracking and conversion infrastructure
Why Plumbers Trust Us
Real operator experience, weekly visibility, and the tools your business already runs on.
17+ Years in the Trades
- Priscilla Fletcher ran plumbing operations before building this company
- Understands dispatch, close rates, and seasonal cash flow, not just impressions
- Built call systems for 85+ shops across 10 states
Weekly Reporting, Every Week
You'll never wonder where your budget went. Every Friday you get a plain-English scorecard covering:
- Total inbound calls by source
- Booked jobs and close rate
- Missed calls and recovery actions
- Cost per lead by campaign
- Next-week priorities and changes
Works With Your Existing Stack
We don't force you onto new software. We integrate with the tools your dispatcher and CSR already use:
Month-to-Month. No Lock-In.
- Zero long-term contracts, ever
- Cancel anytime if the calls aren't coming in
- We earn your business every single month
We've retained 94% of clients past 6 months, not because they're locked in, but because it works.
Common Questions About Pricing
Straight answers to what plumbing operators usually ask before signing on.
Why don't you publish exact pricing?
Because every plumbing business walks in with a different setup. Some have broken tracking, some have no website, some are spending $10k/mo on ads with zero attribution. Listing a flat price would either underserve someone who needs more or overcharge someone who doesn't. We scope your situation first, then give you an honest number.
What does the starting price include?
The monthly starting prices cover strategy, day-to-day management, reporting, and support. A separate $1,499 one-time setup fee applies to all packages. Ad spend is separate and goes directly to Google. We'll recommend a budget that makes sense for your market and service area.
Do I pay you for ad spend?
No. You pay Google directly for your ads. We manage how that budget gets spent, but the money goes straight to Google. You always know exactly where every dollar goes.
What's the difference between monthly and annual?
Annual clients save up to 25% because we can plan longer-term strategies. Monthly clients get the same service but pay standard rates and can leave anytime with 30 days notice. Your call.
Do I need a new website?
Maybe, maybe not. If your current site loads fast, works great on phones, and gets people to call, we can work with it. But if it's slow, outdated, or not generating leads, rebuilding it is usually the smartest investment you can make.
What if I can't afford the Growth tier right now?
Starter includes Google Ads management, call tracking, and conversion optimization. Ad spend is paid separately to Google, and the one-time setup fee is separate from monthly management. We'll review your budget and market before recommending a package.
Are there any hidden fees?
The $1,499 one-time setup fee is separate from monthly management. Ad spend goes directly to Google. Optional add-ons are separately quoted, and Enterprise pricing is custom until we scope your needs.
What if it doesn't work?
Monthly clients can cancel with 30 days notice. Annual clients can pause during slow seasons. We're confident in what we do, if something isn't working, you'll know exactly what's happening and what we're doing to fix it.