How We Turn Plumbing Ad Spend Into Booked Jobs
No black box. No vanity reports. You'll always know what we're doing, what's improving, and what comes next, with a weekly scoreboard tied to real revenue.
85+
Plumbing companies served
14 days
Average time to live campaigns
40%
Avg call increase in first 30 days
8:1
Average ROAS across active accounts
Why Most Plumbing Marketing Fails
The same three problems kill ROI for plumbing companies running ads, regardless of budget.
No tracking, no attribution
Ads run without call tracking. You have no idea which campaign generated which call, or whether those calls turned into booked jobs.
67%
of plumbing accounts lack campaign-level call tracking
Budget wasted on bad keywords
Broad match keywords spend your budget on 'DIY plumbing fix' and 'plumbing job openings.' The average account wastes $400–$2,000/month this way.
$1,200/mo
average recoverable ad waste in unmanaged accounts
Calls come in, nobody answers
Ads generate calls after hours or during a job. No text-back automation means those leads call the next company on Google, and you pay for a lead you lost.
38%
of inbound calls to plumbing companies go unanswered
Our process is built to fix all three, before campaigns go live.
We audit first, build tracking and conversion infrastructure second, then launch. Most clients see $400–$1,200/month in recovered waste in the first 30 days alone.
Five Steps From Audit to Scale
Every step is measurable, transparent, and tied to booked jobs, not impressions or clicks.
Diagnose
We find every leak in your current setup before touching the budget.
What We Do
- Full audit of ads, LSA, website, missed calls, and follow-up gaps
- Review Google Business Profile and review velocity
- Map your current call path from search to booked job
- Competitor snapshot: what the top 3 are spending and where
What We Measure
- Cost per call (current vs. benchmark)
- Missed-call rate and recovery gap
- Ad waste percentage
What You Receive
- Leak map with priority fixes ranked by revenue impact
- Competitor spend and positioning snapshot
- 30-day fix plan with clear milestones
Build
We build the foundation, tracking, pages, and automation, before spending a dollar on ads.
What We Do
- Set up call tracking with campaign-level attribution
- Configure CRM integration and missed-call text-back workflows
- Build or rebuild landing pages for your highest-value services
- Audit and fix Google Business Profile for local pack visibility
What We Measure
- Tracking coverage across all channels
- Form and phone conversion rate
- Page speed and mobile usability score
What You Receive
- Live call tracking dashboard you can check anytime
- CRM integration with automated lead routing
- Conversion-ready landing pages for each service
Launch
Campaigns go live only after the foundation is solid, no wasted spend on day one.
What We Do
- Launch Google Ads with service-specific campaigns and bid strategies
- Activate Local Service Ads with optimized review and budget settings
- Enable missed-call text-back automation with branded messaging
- Start weekly monitoring and rapid-response optimization cycle
What We Measure
- Calls per day from each channel
- Cost per lead vs. target benchmark
- Ad spend pacing and budget efficiency
What You Receive
- Live campaign dashboard with real-time call data
- First weekly scoreboard within 7 days of launch
- Rapid optimization updates with zero waiting
Optimize
Every week we cut waste and double down on what's generating booked jobs.
What We Do
- Cut underperforming keywords and shift budget to proven winners
- Refine ad copy based on which messages drive calls vs. clicks
- Close call-handling gaps with CSR coaching and callback triggers
- Expand negative keyword lists to block irrelevant searches
What We Measure
- Booked jobs per channel (not just calls)
- Missed-call recovery rate week-over-week
- Revenue per lead source
What You Receive
- Weekly scoreboard showing CPL trend and job attribution
- Optimization changelog: what changed and why
- Monthly performance review with forward plan
Scale
Once the system is proven, we expand it, new areas, new services, bigger budget.
What We Do
- Expand geo-targeting to adjacent service areas with proven ROI
- Launch new service-line campaigns for high-ticket jobs
- Scale ad budget on campaigns with confirmed 5:1+ ROAS
- Add retargeting to recover visitors who didn't call on first visit
What We Measure
- Revenue growth rate month-over-month
- Cost per booked job by service line
- Market share by zip code
What You Receive
- Quarterly business review with 90-day roadmap
- Scaling plan tied to your revenue targets
- New opportunity pipeline: untapped areas and services
What Happens in the First 30 Days
Clear milestones so you know what to expect, and when.
Audit & Setup
- Full account and website audit delivered
- Call tracking installed and verified
- CRM integration configured
- Missed-call automation active
Launch & First Data
- Google Ads and LSA campaigns live
- First calls attributed to campaigns
- Landing pages deployed and tracking
- First weekly scoreboard delivered
Optimize & Report
- Wasted spend cut based on call data
- Best-performing keywords scaled
- Monthly review: CPL trend and next moves
- Scaling roadmap presented
Your Weekly Scoreboard
No waiting for monthly PDFs. Every Friday you get five numbers tied to actual revenue, not impressions or traffic.
47 calls
this week
Calls by source
Which channel generated each call, Google Ads, LSA, SEO, or referral
19 jobs
40% close rate
Booked jobs
Calls that converted into scheduled work, your real revenue number
6 missed
4 recovered
Missed calls + recovery
Every missed call flagged, with how many were recovered by text-back
$22 CPL
↓ from $38
Cost per call trend
Week-over-week CPL so you can see the number dropping over time
3 changes
queued
Next week's action plan
Exactly what we're fixing, testing, or launching, no surprises
The Tools in the System
Every component works together. We don't use a single channel in isolation.
Google Ads
Search campaigns for high-intent plumbing searches
Local Service Ads
Google Guaranteed leads, pay per verified call
Call Tracking
Campaign-level attribution on every inbound call
Landing Pages
Service-specific pages built to convert mobile visitors
CRM Integration
ServiceTitan, Housecall Pro, Jobber, and more
Weekly Scoreboard
Calls, jobs, CPL, and next actions every Friday
What We Need From You
We handle the marketing. Here's the short list of what helps us move fast.
Account access
Google Ads, LSA, and Google Business Profile logins
CRM access
Read access to your job management tool for revenue attribution
Service area + top services
Your zip codes and the 3–5 jobs you most want to grow
Call handling expectations
Hours, after-hours routing, and how you want leads followed up
We guide you through each step, no technical knowledge required.
Common Questions
Straight answers to what plumbing operators ask before getting started.
How long before we see more calls?
Most clients see measurable call increases within 30 days of launch. Full optimization and scaling typically takes 60–90 days as we gather data, refine targeting, and cut waste. We set clear milestones so you always know what to expect.
Do you require long-term contracts?
No. We earn your business every month. While annual commitments come with discounts, we don't trap you in contracts that favor us over you. If we're not delivering, you can leave.
Will we see our own data?
Yes. You own all accounts, all data, and all assets. You get a weekly scoreboard showing calls by source, booked jobs, missed calls, CPL, and next week's action plan. You'll always know what's working and what we're doing about it.
What if our office misses calls?
We set up missed-call text-back automation, after-hours routing, and CRM alerts so fewer calls slip through the cracks. We also track missed-call recovery rate every week.
Do you work with our existing CRM?
Yes. We integrate with ServiceTitan, Housecall Pro, Jobber, and most other field service platforms. If you don't have a CRM, we'll recommend the right fit for your size and set it up.
What if we already run ads?
We audit your current setup first. Most plumbing accounts have $400–$2,000/month in recoverable ad waste from broad keywords, missing call tracking, or poor landing page conversion. We'll show you the numbers before changing anything.
Can you scale across multiple locations?
Yes. Our multi-location setup gives each location its own tracking, campaigns, and scoreboard while you see a consolidated view across the whole business.
How do we know what's actually working?
Every call is tracked, recorded, and attributed to its source. Your weekly scoreboard shows which channels drive calls, which calls convert to jobs, and your true cost per acquisition. No guesswork, no vanity metrics.